03 August 2016 // Serena Asselman //Rotterdam
Campaigns are the way to show the world what it is you want to sell. Every season I watch all runway shows of the various fashion weeks and fashion brands. But I also really enjoy the moment the new campaigns of the fashion houses come out. A world is created, the way to wear is always so suggestive. Choice of model is also super important, who will be the face for what brand and what will she or he bring to the game. It's so more then just a picture in a magazine.
Balenciaga chose a new designer and let him re-brand the total look and feel of the fashion house. Demna Gvasalia duck into the archives of the brand and gave success styles of the past a new life. I really really love what he did for the brand. The new campaign is also very beautiful and takes the dusty fashion house to a next level. The campaign shots look like pieces of art, working with mirrors creates a new perspective and the white environment gives the bright design extra shine.