20 November 2015 // Simcha van Helden //Rotterdam


This week we’d like to introduce you to Anouk Kruithof, although an introduction is probably unnecessary.. Anouk is a Dutch photographer who lives and works in New York City over almost four years now. The inspiration for her photoworks are usually socially based. Sweat, (male) mastery, but also Instagram accounts for instance, were the base of one of her latest projects. Within this project, but characteristic in all of her projects, is the abstraction that she unleashes on her imagery. ‘I abstract my images quit extreme. Maybe the picture get’s lost in the installation, but that’s oke. I love the idea of the concept. But even more, I find it super important that my work ‘does’ something with the viewer before you realise you know what you see. The installation/image on itself must be very strong.’ As she explains in an interview with the Volkskrant. As she continues, ‘it’s not about taking pictures, everybody does that, it’s about what the imagery does with us, now that we live in a time where we are flooded with imagey all the time.’

The proces of abstrations leed her work into various shapes, from books (she recently finished her 10th book) to collages and even into performance.


One of Anouk Kruithof works is currently exhibited in the MoMa in New York.

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