14 October 2015 // Michèle van Vliet //Rotterdam
There's no multimedia brand that gets it like Bang & Olufsen. Since Peter Bang and Svend Olufsen founded their company in 1925 it has been a pioneer in the field of design of electronic devices. Where most companies seem to choose function over looks, the Scandinavians prove that high quality products are able to have striking designs. Nowadays their vintage record players and amplifiers are still perceived as unique and contemporary – pretty extraordinary for a field in which everything’s outdated so soon.
For their 90-year anniversary, Bang & Olufsen released 'The Love Affair Collection': a selection of iconic B&O products, with a lot of rose golden aluminum. They've captured the spirit of the times in a very modern photoshoot and did this exceptionally well, if you ask me.