19 July 2017 // Serena Asselman //Rotterdam


Demna Gvasalia decided instead of having a runway show for Vetements’s Spring collection, to ask random people on the streets of his new hometown Zurich, if they’d like to be photographed in their new collection. These pictures he presented during a press sales meeting in Paris. On the pictures, the newest Vetements collection is showing. Oversized silhouettes and well-known brands twisted into high fashion. A fresh new approach that shakes the existing fashion system, I love it!


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